Fair. Beautiful. Slim. These qualities were once a part of women’s personality. matrimonial advertisement New standards of beauty are making way for confidence, intelligence, emotional maturity and a touch of ‘chocolate/caramel skin’ – as society is all set to move away from long-standing, long-unquestioned social norms.
in the box by the narrow Beauty Standards through clichéd matrimonial ads, young women and Bride-to-be Unrealistic expectations and pressure are coming in. Now, the children of the marriage are embracing their lives authentic self.Brides-to-be are among those most affected. social pressure There is often a feeling of need to conform to certain ideals in order to find a suitable mate, to meet beauty standards.
However, the new generation is raising its voice against these narrow definitions of beauty. 24-year-old Jenny John shares her journey confessed to With TOI. She was once told that her ‘dark’ skin might trouble her Marriage Prospects Toughened up, Jenny now celebrates her “chocolate/caramel skin” as an asset. “I think it’s my strength, my beauty. I no longer wonder or fear about getting married. I know there will be people who will love me for who I am and for who I am,” she said.
Prospective Bride Meghna Kay shared similar sentiments. After years of feeling pressured to conform to societal beauty standards, she is now embracing her brown skin and curvy body. “Growing up, I felt I had to fit into certain descriptions to be considered worthy. But now, I realize how limiting and harmful these ideas are. I’ve decided to reject outdated norms and embrace my true self,” she said.
It’s not just limited to young adults and brides-to-be. Teenagers have also felt the pressure of this marriage culture. “For years, I have felt the pressure to be fair and thin because that’s what I saw in matrimonial ads,” said Reshma Shirin, a 19-year-old student.
“It took me years to take pictures without filters that turn us white. Society wants us to be white; when we try to do that, they call us fake. It’s all about the right people making you feel love for yourself. No filters. No whitewashing. Just pure love from people who appreciate your beauty, both inside and out,” he said.
Matchmakers in Bangalore have noticed this change. Veteran matchmaker Meenaka Kumar has found that men are no longer focusing on physical appearance alone, but women are creating more honest and empowered profiles.
“People are looking for a smart, financially independent and politically aware partner,” said Kumar, indicating a broad shift in marriage preferences. Relationship advisor Poornima Bhaskar echoes these observations.
She highlighted that women are making better decisions and are giving importance to their confidence, intelligence and emotional maturity. Traditional beauty standardsBeauty brand Dove, in partnership with The Times of India, is trying to transform traditional weddings that promote outdated beauty standards into empowered ‘matrimonials’ that inspire society to look at brides beyond stereotypes.
(The AI-enabled mothermonials.com site is also helping women express themselves better)
in the box by the narrow Beauty Standards through clichéd matrimonial ads, young women and Bride-to-be Unrealistic expectations and pressure are coming in. Now, the children of the marriage are embracing their lives authentic self.Brides-to-be are among those most affected. social pressure There is often a feeling of need to conform to certain ideals in order to find a suitable mate, to meet beauty standards.
However, the new generation is raising its voice against these narrow definitions of beauty. 24-year-old Jenny John shares her journey confessed to With TOI. She was once told that her ‘dark’ skin might trouble her Marriage Prospects Toughened up, Jenny now celebrates her “chocolate/caramel skin” as an asset. “I think it’s my strength, my beauty. I no longer wonder or fear about getting married. I know there will be people who will love me for who I am and for who I am,” she said.
Prospective Bride Meghna Kay shared similar sentiments. After years of feeling pressured to conform to societal beauty standards, she is now embracing her brown skin and curvy body. “Growing up, I felt I had to fit into certain descriptions to be considered worthy. But now, I realize how limiting and harmful these ideas are. I’ve decided to reject outdated norms and embrace my true self,” she said.
It’s not just limited to young adults and brides-to-be. Teenagers have also felt the pressure of this marriage culture. “For years, I have felt the pressure to be fair and thin because that’s what I saw in matrimonial ads,” said Reshma Shirin, a 19-year-old student.
“It took me years to take pictures without filters that turn us white. Society wants us to be white; when we try to do that, they call us fake. It’s all about the right people making you feel love for yourself. No filters. No whitewashing. Just pure love from people who appreciate your beauty, both inside and out,” he said.
Matchmakers in Bangalore have noticed this change. Veteran matchmaker Meenaka Kumar has found that men are no longer focusing on physical appearance alone, but women are creating more honest and empowered profiles.
“People are looking for a smart, financially independent and politically aware partner,” said Kumar, indicating a broad shift in marriage preferences. Relationship advisor Poornima Bhaskar echoes these observations.
She highlighted that women are making better decisions and are giving importance to their confidence, intelligence and emotional maturity. Traditional beauty standardsBeauty brand Dove, in partnership with The Times of India, is trying to transform traditional weddings that promote outdated beauty standards into empowered ‘matrimonials’ that inspire society to look at brides beyond stereotypes.
(The AI-enabled mothermonials.com site is also helping women express themselves better)
