What is the purpose of this campaign?
The campaign aims to make people aware of digital payment fraud. The ‘common man’ character has been chosen for the campaign because it is easily relatable to people. The campaign represents the millions of Indians who want to understand the world of digital payments. ‘Common Man’ will tell people in his humorous style how to avoid scams and make secure digital transactions.
What will the public know?
Through ‘Common Man’, the general public will be made aware of various types of digital payment fraud. This includes phishing, OTP scams and fake apps. Through this, NPCI wants to inform people about secure digital transactions.
Digital payment security is essential.
Dilip Asbey, MD & CEO, NPCI says, ‘We are delighted to be associated with The Times of India and their iconic character ‘Common Man’. Security of digital payment is very important. We want to spread awareness about this. People are now becoming more dependent on digital transactions. In such a situation, they should know about secure payment methods. This campaign will provide essential information to protect people from scams.
A lesson in safety in entertainment
The common man says serious things while laughing and tickling. That is why NPCI and Times of India have formed this unique alliance. In this campaign, caution will be advised along with humor. It is noteworthy that NPCI has always been working in new ways. NPCI provides secure and comprehensive payment solutions in India and worldwide.
